Read the full article | The Wall Street Journal
Google says it is on a mission to reach all Internet users, not just those with tablets, through a program in which websites refer their users to Google Editions. For example, a surfing-related blog could recommend a surfing book, point readers to Google Editions to purchase it, and share revenue with Google. Through another program, booksellers could sell Google Editions e-books from their websites and share revenue with Google.
“Google is going to turn every Internet space that talks about a book into a place where you can buy that book,” says Dominique Raccah, publisher and owner of Sourcebooks Inc., an independent publisher based in Naperville, Ill. “The Google model is going to drive a lot of sales. We think they could get 20% of the e-book market very fast.”
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