Reinventing Twitter

Twitter’s 160 million users are in for a surprise: The microblogging platform has unveiled a radical redesign, designed to lure users away from third-party Twitter readers and persuade them to spend more time on its Webbsite. The media-rich design is based around a split screen; the left side offers the usual list of tweets while the right side shows a contextual sidebar that changes to show videos and photos, thematically or geographically connected tweets, and other relevant content. That should provide a more seamless experience and will help the site position itself as a one-stop shop for information and inspiration, said Twitter CEO and co-founder Evan Williams. “It’s about a faster, easier, richer experience—a better way to discover what’s in your world,” he said. The extra on-screen real estate could also help Twitter serve up engaging adverts to its users, analysts note. “This new move is a step in the right direction towards the creation of a monetizable platform for brand and performance-oriented marketers,” said one advertising agency official.

Read original story in The New York Times | Wednesday, Sept. 15, 2010

Reinventing Twitter

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